The New Beetle Case Study Essay -- essays research papers

1.)What made the Drivers Wanted campaign so successful? What did the campaign try to motivate the consumer to do? What measures prove that the campaign was successful? What did it do to the consumers perception of the brand?Looking back, Volkswagens decision to switch advertising agenciesfrom DDB Needham to Arnold Communications (AC)was a critical step in the companys comeback bid. After all, AC was the one who came up with the Drivers Wanted campaign.As stated in the case study, after AC won the Volkswagen account, they did some in-depth seek on consumer and dealer perceptions of Volkswagen. They discovered thatVolkswagen consumers are younger, slightly more affluent, and more educated than the average car purchaser Volkswagen owners are creative/confident/ audacious individuals who enjoy a more active role in driving and Volkswagen was perceived as its namesake, the peoples car. Other important information was also taken into consideration, includingthe rational benefit of Volks wagen was that it was the only brand that offered German engineering at an affordable price. The emotional benefit of Volkswagen was that it represented a different management of driving (more connected to the road) and living (more connected to the world). With this information, AC began to craft an ad campaign that played to these strengths (consumer influences). The Drivers Wanted campaign was successful because its messagewhich was based on ACs in-depth researchclearly ta...

Free Essays - A Psychological Analysis of Hawthornes Young Goodman Brown :: Young Goodman Brown YGB

My first thought when I read the story is that theres a psychological aspect to this. This aspect comes to life when Brown begins to accept the reality that he seems to repress. Which reality is this? As imperfect humans, weve occasionally used poor intellect on issues in our everyday lives, but what is most important is how we deal with these experiences that will become forever frozen in our minds. I feel that this is the major(ip) cause of anguish for Brown. When you look at his society and the beliefs of the townspeople, one can understand how Browns conscience can be very overbearing. So overbearing that it causes him to waste delusions concerning the welfare of his soul. I believe it is a dream or nightmare for Brown, one that he will never be able to deal with. iodin wonders how Browns townsfolk deal with their sins. Do they repress them or just keep them hid from others? Through time, Brown learns he is not alone when it comes to dealing with good and evil. Isnt he just d ealing with good? Or is it the connection between good and evil that bugs him? His own wife, Faith, is bothered with symptoms a lone woman is troubled with much(prenominal) dreams. Brown mentions, She talks of dreams, too, which is a somewhat reassuring statement for him. This seems to confirm the notion that his journey is a fabrication of his unconscious (a dream) and that his wife has similar problems. Its kind of ironic that her name is Faith, which seems to be the very thing that she is lacking. Also, Brown is caught offguard when he sees the journeyman mingle with Goody Cloyse. He comments that old woman taught me my catechism such a respectable woman is talking to evil. We are also told of how Browns family wasnt as wholesome as he believed. His grand let lashed a Quaker woman while his father set fire to an Indian village. How did these men deal with their actions? I can remember reading about Puritans who used to whip themselves for their sins. This torment can decimate you to a physical numbness but the sin is still in your mind. Through it all, I wonder about all the hell people were fix up through, during this time period, for acts that were deemed unacceptable  I really like the symbolism in this story.

Imperfections in The Birthmark by Nathaniel Hawthorne Essay -- The Bir

Imperfections in The Birthmark by Nathaniel HawthorneToo often in this valet does man attempt to perfect nature. Tampering with this sort of element most commonly leads to a disaster to come extent. Because man is never satisfied, he is everlastingly vying for perfection, regardless of the outcome. Such is the case in Nathaniel Hawthornes short story, The Birthmark. Aylmers persistent attempt to perfect nature is the cause of Georgianas demise and the affirmation that when man tampers with such a powerful component terrible things may occur. In this short story, Hawthorne uses symbolism to emphasize the strange shape of the earthly imperfection (204) and his desperate need to change it. The shape of the birthmark bore a little similarity to the human hand (204). Here, Hawthorne?s use of symbolism clearly illustrates a distinct connection between the shape of the birthmark as a human hand and the need to remove it by the same means. In Aylmer?s quest for perfection, he simply ignores the fact that he is meddling with an incredible force Nature. The ?crimson hand? (206) symbolizes man always trying to change something natural something that need not be changed. Aylmer?s subconscious irresistible impulse with science quickly becomes apparent when he realizes that he has the knowledge to potentially change something that nature has brought. At one point in the story Aylmer becomes so infatuated with removing this birthmark he dreams about how he will do so. He goes a...

Tibetan Oracles :: Tibet Religion Papers

Tibetan Oracles In Tibetan tradition, the word prophesier, or kuten, literally see means the physical basis. The word oracle is also utilize to define the spirit which enters into men and women who are acting as a median(a) betwixt the spectral and natural realms. Oracles serve as a guide for Tibetans in political decisions, predictions about natural forces, etc. Their decisions help guide inner(a) and orthogonal affairs. They most clearly demonstrate their intention while in trance. In this mind-altered state prophecies and predictions are made about questions asked. Their answers are taken naughtily by Tibetans and high-standing political and religious individuals. The occurrences that take place while in trance cannot all be explained by scientific means and there is near religious force acting on the situation. To fully understand Tibetan oracles and their trances, some background information about them must be given. The first recognize Nechung oracle was realized in 1544 AD. This was the first time that the spirit of Nechung was possessed in a human being. The name of oracle was Drag Trang Go-Wa Lobsang Palden. Many oracles used to be present in Tibet, but their numbers have diminished as a result of various factors such as Chinese occupation. However, the phenomenon of oracles even re importants central to Tibetan life. The oracle is not only used to predict the future, but they are also sometimes used as protectors and healers. The main function of oracles in Tibet is to answer tough questions about internal and external affairs both religious and political. They way that this is most effectively performed and acted upon is through self-possession or trance induction. Trance induction in the Tibetan State Oracle is a complex process involving certain physical deprivations and stimuli from various sources of anything from medication to hyperventilation. emblematical elements as well as vi sualizations induce possession and trance in the oracle. (Ellingson 58) Certain questions about the spirituality of the oracles arise. It could be argued that oracles are taught to act in spiritual ways and that these actions are just reproductions of what they have been taught.Tibetan Oracles Tibet Religion PapersTibetan Oracles In Tibetan tradition, the word oracle, or kuten, literally interpreted means the physical basis. The word oracle is also used to define the spirit which enters into men and women who are acting as a medium between the spiritual and natural realms. Oracles serve as a guide for Tibetans in political decisions, predictions about natural forces, etc. Their decisions help guide internal and external affairs. They most clearly demonstrate their function while in trance. In this mind-altered state prophecies and predictions are made about questions asked. Their answers are taken seriously by Tibetans and high-standing political and religious individuals. The occurrences that take place while in trance cannot all be explained by scientific means and there is some spiritual force acting on the situation. To fully understand Tibetan oracles and their trances, some background information about them must be given. The first recognized Nechung oracle was realized in 1544 AD. This was the first time that the spirit of Nechung was possessed in a human being. The name of oracle was Drag Trang Go-Wa Lobsang Palden. Many oracles used to be present in Tibet, but their numbers have diminished as a result of various factors such as Chinese occupation. However, the phenomenon of oracles still corpse central to Tibetan life. The oracle is not only used to predict the future, but they are also sometimes used as protectors and healers. The main function of oracles in Tibet is to answer tough questions about internal and external affairs both religious and political. They way that this is most effe ctively performed and acted upon is through possession or trance induction. Trance induction in the Tibetan State Oracle is a complex process involving certain physical deprivations and stimuli from various sources of anything from music to hyperventilation. Symbolic elements as well as visualizations induce possession and trance in the oracle. (Ellingson 58) Certain questions about the spirituality of the oracles arise. It could be argued that oracles are taught to act in spiritual ways and that these actions are just reproductions of what they have been taught.

Tibetan Oracles :: Tibet Religion Papers

Tibetan Oracles In Tibetan tradition, the word prophet, or kuten, literally interpreted means the physical basis. The word oracle is withal used to define the affectionateness which enters into men and women who are acting as a medium between the spiritual and natural realms. Oracles serve as a guide for Tibetans in political decisions, predictions approximately natural forces, etc. Their decisions help guide national and external affairs. They most clearly demonstrate their juncture enchantment in trance. In this mind-altered state prophecies and predictions are made about questions asked. Their answers are taken seriously by Tibetans and high-standing political and religious individuals. The occurrences that take come out of the closet eyepatch in trance cannot all be explained by scientific means and there is some spiritual force acting on the situation. To in full ensure Tibetan oracles and their trances, some background information about th em must be given. The first recognized Nechung oracle was realized in 1544 AD. This was the first conviction that the spirit of Nechung was possessed in a human being. The name of oracle was Drag Trang Go-Wa Lobsang Palden. Many oracles used to be present in Tibet, but their come encounter diminished as a result of various factors such as Chinese occupation. However, the phenomenon of oracles still remains central to Tibetan life. The oracle is not still used to predict the future, but they are also sometimes used as protectors and healers. The main function of oracles in Tibet is to answer tough questions about internal and external affairs both religious and political. They way that this is most effectively performed and acted upon is through self-control or trance induction. Trance induction in the Tibetan State Oracle is a complex process involving certain physical deprivations and stimuli from various sources of anything from music to hyperventilation. Symbolic elements as well as visualizations seduce possession and trance in the oracle. (Ellingson 58) Certain questions about the spirituality of the oracles arise. It could be argued that oracles are taught to act in spiritual ways and that these actions are just reproductions of what they acquit been taught.Tibetan Oracles Tibet Religion PapersTibetan Oracles In Tibetan tradition, the word oracle, or kuten, literally interpreted means the physical basis. The word oracle is also used to define the spirit which enters into men and women who are acting as a medium between the spiritual and natural realms. Oracles serve as a guide for Tibetans in political decisions, predictions about natural forces, etc. Their decisions help guide internal and external affairs. They most clearly demonstrate their function while in trance. In this mind-altered state prophecies and predictions are made about questions asked. Their answers are taken seriously by Tibet ans and high-standing political and religious individuals. The occurrences that take place while in trance cannot all be explained by scientific means and there is some spiritual force acting on the situation. To fully understand Tibetan oracles and their trances, some background information about them must be given. The first recognized Nechung oracle was realized in 1544 AD. This was the first time that the spirit of Nechung was possessed in a human being. The name of oracle was Drag Trang Go-Wa Lobsang Palden. Many oracles used to be present in Tibet, but their numbers have diminished as a result of various factors such as Chinese occupation. However, the phenomenon of oracles still remains central to Tibetan life. The oracle is not only used to predict the future, but they are also sometimes used as protectors and healers. The main function of oracles in Tibet is to answer tough questions about internal and external affairs both religious and politi cal. They way that this is most effectively performed and acted upon is through possession or trance induction. Trance induction in the Tibetan State Oracle is a complex process involving certain physical deprivations and stimuli from various sources of anything from music to hyperventilation. Symbolic elements as well as visualizations induce possession and trance in the oracle. (Ellingson 58) Certain questions about the spirituality of the oracles arise. It could be argued that oracles are taught to act in spiritual ways and that these actions are just reproductions of what they have been taught.

Consequences of Exploration for Europeans and the Indigenous Peoples

In 1492, Christopher Columbus landed in the Caribbean bearing the name of the Spanish Crown in hopes that he had landed in the Indies of Asia victimisation a direct sea route. Though that is not where he landed, his smart World was a place of great wealth, unused materials and crops, virgin source of labor, and newfound land for the European nations. The consequences for the native bulk of the Americas were much worse with devastating finale tolls, enslavement, new diseases and racist attitudes towards them. Though it would not be fair to enounce that the Europeans did not share in detrimental consequences or that the indigenous people did not gain any advantages.The greatest negative consequences for the Europeans due to the European blowup are a devastating economic revolution, and the introduction of the venereal disease pox. Once the Spanish began to mine the precious ores of America the wealth of Spain underwent a major transformation. Demanding one-fifth of all prof it, the Crown became immensely rich and this showed in their influence on the rest of Europe, seeing that other countries now lacked the material wealth of Spain. passim this time of great wealth the population rose steadily in Spain. With population increase, came an increased demand for food and merchandise.Spain had expelled a large amount of their delicate farmers, workers, merchants and businessmen during the Inquisition when they cleansed their country of the Jewish and Muslim people. Along with the demand in Spain, the demand for Spanish and European products in the Americas also became hard to bear up with. With the ever-increasing influx of silver bullion the prices in Spain began to rise and the pretentiousness quadrupled the prices of everything within thirty years. In 1556, Martin de Azpilcueta Navarro, a Spanish canon lawyer, writes about the influx of American silver as the cause of the inflation.We see by experience that in France, where money is scarcer than in S pain, bread, wine, cloth, and labour are worth much less. And dismantle in Spain, in times when money was scarcer, saleable goods and labour were given for very much less than after the discovery of the Indies, which flooded the country with aureate and silver. The reason for this is that money is worth more where and when it is scarce than where and when it is abundant. Along with this, the Spanish king Philip II spent more money on outside enterprises to go down his countries debt.When needing to pay his debt to other countries, he also paid in silver bullion spreading the inflation to the rest of Europe. The discovery of the Americas led Europe to inflation and increased prices and Spain to almost complete debt by the seventeenth century. Besides silver and gold, the native people of the Americas passed Syphilis on to the Spanish who came to settle there. In quint year time, Syphilis had spread to Russia from the European Atlantic coast. Though it could not be proven, Syphili s is thought to have originated in Espaniola because no evidence of Syphilis exists in Europe before 1493.These open sores, boils, and aches in the joints caused excruciating pains to many Europeans due to this quickly widespread venereal disease. The only proven good way to treat Syphilis was from drinking the boiled bark of the guaiacum tree which only grew in Espaniola. Though no exact numbers were deliberate for Syphilis it could not be compared to the death tolls that the European diseases left on the Indian populations. In a period of 130 years, something like 95 part of all Native Americans died of disease. That number is far greater than experts (until recently) had ever suspected.The Native Americans who survived the plagues were, of course, completely demoralized and depressed by this tremendous loss of their loved ones, of their lifestyle, and of their superannuated culture. (Bib 2. ) The 95 percent population loss of the Natives was staggering compared to probably on e percent death caused by Syphilis. Thus though Syphilis was a negative consequence of European expansion it proved minor compare to the Indigenous peoples loss due to European disease. Besides new crops and animals the indigenous people were introduced to new religions, medicines and ways of life that helped fall apart themselves.Christianity was introduced to the indigenous people thanks to very ardent Catholicism from the Spanish and Portuguese. These Christians taught of love, equality and a heaven after death for those who acted well on earth. For many indigenous people this religion called to them and they were converted. Those who did not convert voluntarily were either forced to convert or killed. The native people actually became very passionate about this religion and even followed religious doctrines more closely than the Spanish conquistadors.The natives began to spread peace and love as a bigger doctrine than territory fighting which shows how religion was a positive o utcome from European expansion. New technology and medicine helped more effectively regain the local people and brought new light to the topic. In Pre-Colombian times the Indian populations would come to the ailing and stay by their side through illness therefore probably catching the illness themselves, the Europeans taught to isolate the sick and better medicines to treat them.The lives that new medicines saved in the Americas is immeasurable but probably still do not compare to the lives lost from European diseases. New technologies such as guns, steel and sailing equipment helped build stronger weapons than the ones previously possessed by Indians, and a new material from which objects could be made. Very strong steel could be used to make protection from swords and swords themselves thus fortifying indigenous peoples ability to make weapons, protect themselves, and hunt. many an(prenominal) thousands of things brought from Europe helped make indigenous life better such as can dles to light the night and paper so writing and language could be better developed. Though much understated there were many positive outcomes from European expansion to the indigenous people of the Americas and even a few negative outcomes for the Europeans themselves. much often than not, when talking about the European expansion into America, the Europeans seem to get much better rewards from their expansion. And they actually did.They reaped much higher rewards from their conquest of the Americas than the indigenous people, heretofore it cannot be forgotten that both peoples had multiple sides to their gains and losses due to European expansion. Bibliography Quotes drawframe 1. Why were Native Americans so vulnerable to European diseases? (article). Articles on how to feel good more often and get more done. Web. 10 Oct. 2009. http//www. youmeworks. com/why_native_americans. html. Galloway, J. H. The Sugar Cane Industry An diachronic Geography from its Origins to 1914 (Cambri dge Studies in Historical Geography).New York Cambridge UP, 2005. Print. American Indian past and present. Norman University of Oklahoma, 2008. Print. Other Info Spanish colonization of the Americas -. Wikipedia, the free encyclopedia. Web. 11 Oct. 2009. http//en. wikipedia. org/wiki/Spanish_colonization_of_the_Americas. Native Americans in the United States European colonization. Spiritus-Temporis. com Historical Events, Latest News, News Archives. Web. 11 Oct. 2009. http//www. spiritus-temporis. com/native-americans-in-the-united-states/european-colonization. html.

Explain the Impact of Technology on the Environment

Technology is such a broad term, for technology is not only what first comes to bear in mind like cell phones and computers. Technology is also the crafting of materials, pencils, pens, even your toothbrush is considered a form of technology. All of these objects that most of us use on a sidereal day to day basis has altered atomic number 18 lifestyles compared how the world was several hundred years ago. Sadly, the majority of technology has a reverse affect, more than so on the environment.To start with, there is some technology that could potenti every(prenominal)y be a part of global warming. There are parts that make up objects that could fetch the after affect to take a negative effect. For instance, technology dates as far back as the Stone Age, when man discovered how to make fire, believed be approximately 1. 4 million years ago. In fact, no one could have thought back then that fire, including its wood burning technology could crap an impact on todays natural environ ment through its greenhouse gas emissions.Cavemen created some of the first technology, such as fire axes and spears. As time went on technology advanced and even though they seem to make life easier for us after affects take a turn for the worsened on the environment. Another fact to consider, is todays mode of transportation. For example In Sidan over 2,000 new cars are on the road each day, the more cars there are the more gases there are being released into the atmosphere.This harms society through the chain affect involving the environment. It starts with just normal global warming, then the people of the world are not recycling and not conserving there electricity. All of these bad habits, are worsening life as we know it. Sadly not all of this preserve be controlled for there are some natural causes. But overall a big cause of the environments unwell state is the gases let off by cars going into the atmosphere.One last thought to consider, would be ships going back and fort h carrying cargo and spilling oils into the ocean. Because of these spills and leakages, coral reefs are being destroyed. Marine wild life is being endangered since their habitats are being destroyed. Ships are a form of technology, very helpful truly. Especially when it comes to transferring objects too large to go by plane. Are actually taking a part in the environments misfortunes.There are too many endangered or extinct animals already from this tragedy, society must do all in our power to prevent this from happening any further. Therefore, ships is a form of technology that is harmful to our environment. In conclusion, there are multiple different ways technology has an impact on the environment. Whether it be by fossil fuels from fires or oils from cargo ships, it is taking a negative effect on the environment. Worldwide problems, more commonly known as global warming, are being started and worsened by technology.